I designed a custom logo for Indy Pop, a proposed brand for the Indianapolis International Airport featuring rotating concepts from local Indianapolis businesses. The idea is to give travelers a taste of the city while offering small businesses the opportunity to reach a broader audience. The color palette pulls from the blue and yellow of the Indiana flag, with a brighter blue added for extra visual pop. A central starburst element nods to both Indiana iconography and the idea of “pop,” helping the brand feel energetic, welcoming, and easy to spot in a busy airport environment.